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ASACP Names The Lions Den, XBIZ, AVN Media Network as its Featured Sponsors for September

LOS ANGELES (September 4, 2018) — The Association of Sites Advocating Child Protection (ASACP) is pleased to announce The Lion’s Den, XBIZ, and AVN Media Network as its Featured Sponsors for the month of September 2018.

According to ASACP’s Executive Director Tim Henning, the association’s Featured Sponsors represent the pinnacle of adult entertainment enterprises, which take child protection seriously in their role as companies on the front lines of consumer choice, where they are able to make the most difference.  

“ASACP’s Featured Sponsors are dedicated to helping keep kids safer in their daily digital lives,” Henning says. “We honor these caring companies for their commitment to caring for society’s most vulnerable members by supporting the association’s efforts, and encourage other companies to be inspired by this profound professionalism.”

Henning says ASACP’s Featured Sponsors along with all of its industry supporters, help enable the association’s continuation of its award-winning services, including the Restricted To Adults (RTA) meta label, market-specific Best Practices and a universal Code of Ethics to guide companies towards child-safe operation.

The non-profit association’s 22-year-long record of success is crowned by its Child Exploitation Tipline, which has processed more than one million CP reports to-date and is a perfect example of how ASACP makes effective use of its limited resources.

“ASACP works tirelessly to provide the business and technological resources for protecting children,” Henning says. “This is only possible due to the ongoing support of our valued sponsors and for this, we are truly grateful.”

For September, ASACP honors The Lion’s Den, XBIZ, and AVN Media Network as Featured Sponsors, recognizing these companies’ continued support of the association and their commitment to making the internet safer for children.

The Lion’s Den

An elite ASACP Title Sponsor, The Lion’s Den Adult Superstore is dedicated to providing consumers with the very best adult merchandise — including a wide range of toys, magazines, DVDs, lingerie, massage oils and gifts for both bachelor and bachelorette parties.

The Lion’s Den opened its first retail facility in Columbus, Ohio, in 1971 and has since then expanded to more than 40 locations throughout the country, each of which maintains the highest standards of customer service and professionalism bolstered by a courteous sales staff. 

According to the company, it built its reputation on quality products and low prices from the very beginning, treating customers with the dignity and respect that forms loyal relationships — a focus on dignity and respect that it has extended its support of ASACP since 2006, out of a desire to protect children from exposure to products and services intended for adults only. 


A founding Platinum Sponsor since 2002, XBIZ has a long relationship with ASACP, with both organizations founded by entrepreneur Alec Helmy.

According to XBIZ, it is the adult entertainment industry’s leading publisher of business news and information, providing up-to-the-minute coverage of the industry at XBIZ.com and in two trade publications — XBIZ World for the digital media market and XBIZ Premiere for the retail and intimate products market. In addition, XBIZ hosts multiple annual events in Los Angeles, Miami, and Berlin, including the red-carpet gala XBIZ Awards, XBIZ Cam Awards and XBIZ Europa Awards. Frequently cited in the media’s coverage of the industry, XBIZ is featured in CNN, Fox News, Newsweek, MSNBC, Forbes, The Wall Street Journal, Wired, CNET, ABC, USA Today and Los Angeles Times among others.

Although it is an industry news portal, the XBIZ.com website sets a responsible example for the adult industry by using the RTA tag to prevent minors from accessing it. The company has also extended its generosity to the association by supporting ASACP’s attendance at its events.

AVN Media Network

A Platinum Sponsor since 2002, the AVN Media Network has a long and generous history of support for ASACP and its noble mission. According to the company, it is the definitive source for all that is adult entertainment by covering the evolution of this multi-billion-dollar global industry — setting the standard for the business of pleasure by delivering unparalleled content reaching industry professionals, mainstream media, and a diverse spectrum of consumer groups and communities.

AVN protects children from accessing the adult-oriented material on its websites by utilizing RTA labeling as a proactive and protective measure. AVN has also been very generous to the association financially and through material support, extending its hospitality at AVN events, such as providing advertising services and underwriting hotel accommodations, among other niceties that have helped the association carry on its mission, including by providing guidance through its participation on the association’s Advisory Council.

“From popular retailers to market-leading industry powerhouses and beyond, ASACP’s monthly selection of Featured Sponsors represent the range of adult business segments,” Henning concludes. “These companies stand as excellent examples of proactive corporate responsibility, self-regulation, and industry unity in the battle to protect children online. Thanks to the generosity and leadership of companies like The Lion’s Den, XBIZ, and AVN Media Network, ASACP is able to continue making a positive improvement in the lives of at-risk youth.”

To learn how your company can help protect itself by protecting children, email tim@asacp.org.


Founded in 1996, ASACP is a non-profit organization dedicated to online child protection.

ASACP is comprised of two separate corporate entities, the Association of Sites Advocating Child Protection and the ASACP Foundation. The Association of Sites Advocating Child Protection (ASACP) is a 501(c)(4) social welfare organization. ASACP manages a membership program that provides resources to companies in order to help them protect children online.  The ASACP Foundation is a 501(c)(3) charitable organization. The ASACP Foundation battles child pornography through its CP Reporting Hotline and helps parents prevent children from viewing age-restricted material online with its Restricted To Adults (RTA) website label (www.rtalabel.org). ASACP has invested 22 years in developing progressive programs to protect children, and its relationship in assisting the adult industry’s child protection efforts is unparalleled. For more information, visit www.asacp.org.